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User Interface

Freelance UI Design Projects

Project Overview

Website Redesign for IDEX – The Leading
Global Diamond Marketplace

Objective

The main goal was to redesign the core pages of IDEX’s platform, which serves as a global marketplace for diamond trading.

Initially, the project began as a design sample for a presentation. However, the client was so impressed with the results that they decided to implement the design on the live site.

Challenge

A unique aspect of this project was the client’s request to proceed without a detailed initial specification document.

As a result, the project evolved dynamically, with in-depth research into the diamond trading industry and ongoing adjustments made throughout the process.

Solution

We developed a robust, user-friendly search and filtering system tailored to the needs of diamond buyers.

The design featured both table and gallery views for displaying search results, adaptable for searching individual diamonds or pairs, all presented in a seamless and engaging way.

Impact

User feedback was overwhelmingly positive.
The client shared that their regular customers appreciated
the new, intuitive experience, noting that it significantly enhanced their browsing and selection process.