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User Interface

Under my work at Xtra-Mile Global B2B Marketing Agency

Project Overview

Sony Semiconductor Israel –
Corporate and Careers Website

Objective

The main goal was to design and define a site for Sony Semiconductor Israel that would serve as both a corporate and careers platform.

Originally intended as a career site, the project’s scope shifted when the client expressed a desire for a comprehensive brand presence that would highlight Sony’s core values and innovation while still focusing on career opportunities.

Challenge

The key challenge was adapting to this expanded scope after the project had already started, transitioning from a careers-focused site to a full-fledged corporate site that balanced brand identity with recruitment objectives.

Solution

We re-envisioned the site as a corporate hub, seamlessly integrating career sections to highlight job opportunities while still promoting Sony’s brand and values.

By prioritizing an inviting, user-friendly experience for potential recruits and visitors alike, we ensured a cohesive experience that achieved the client’s objectives.

Impact

The client was highly satisfied with the end result. They praised the visually engaging design and smooth user experience, noting that the site effectively conveys Sony’s innovative spirit while providing an accessible platform for prospective employees.